After making a big splash in the last year, due to its clothing and ethics, Noah is on the rise and gearing up for its FW17 collection.
Ex designer at supreme, Brendon Babenzien has not been shy with getting his message across with the clothes, the concepts and the execution throughout the brand. This shows in the lookbook, whilst nailing an aesthetic the messages, still appear strong and are at the forefront of the editorial, but if you look to hard you might miss it.
With an obvious nod to 80’s pop culture, the fits, colours, hair styles and models all play a part to perfect the scene and setting. There is no frills here, but there dosen’t need to be, the message is strong, it shows a sense of equality by making the collection unisex, which is not something we often see in a very male dominated area.
For me I will be keeping an eye on the drops and maybe picking up a couple of pieces along the way. I like to embrace the ethics that are put into practice here and hope its something that other brands can start taking on board.